As you may have read in our previous blog post, Our Website Design Agency – How the CMS changed Everything, we talked about how the CMS changed the web agency/client relationship. A website design client no longer has to keep going back to their developer for every single web update.
A huge number of websites are designed, developed, handed over to the client and never touched again by the website design agency, even if the website is updated on a regular basis.
The is a hands on and cost saving innovation for the client, but a huge blow to website design agencies and the repeat business levels. After all, updating a website that has already successful gone through the tricky design sign off stage, is often easy money.
Website design agencies are having to come up with new ideas and approaches to earn repeat business from their clients. Here are a few choice suggestions from us:
Offer additional services
As a website design agency, our skills go way beyond website design and development. Design being the key word. We can offer our clients e-newsletters, business card design and printing services, posters and flyer design, letterhead designs and even invoicing documents.
Business advice for start ups
A large number of our clients are start-ups. Many clients are dipping their toe into the self-employed world for the first time and are open and grateful for advice on a business level rather than just website design. We offer our clients a consultancy service on all matters involving setting up a small business and getting it off the ground. After all, we were in that position no so long ago.
Keep regular contact
Even if a client no longer requires your services because they are completely at ease with the CMS, there will come a time where the website will require updating beyond the capabilities of the CMS, such as a template design improvement or a functionality requirement. Keeping the relationship with the client will often pay off in the long run. Send occasional friendly emails enquiring if business is going well and the website is performing. Send them email updates about your companies progress, or even a Christmas card in the post. Another reason to keep in contact with such clients is because most of them will be entrepreneurs, venturing into many businesses which will require websites.
Do a good job!
It should go without saying, if you do a good job then the word of mouth will spread, your portfolio will improve and the clients will soon start flocking. If you take the attitude that there is no repeat business therefore you must churn out as many jobs as quickly as possible, often to the detriment of the individual project, then your business will undoubtedly fail.
In conclusion, website design is a cut throat industry and a real challenge for a small business to survive in, as are many industries in this time of global recession. We must change and adapt with the innovations, come up with fresh ideas to recur business from clients. But most importantly, continue to do great work that will catch the eye of others and bring new business to you, even if you are not earning so much recurring business.